Companies that test on animals are straight up nasty and cruel—totally worth boycotting. It’s important to support companies that are cruelty-free—create a demand for compassionate beauty products and use your purchasing power to make a statement.
Although the companies listed in these sections (skin care, hair care, cosmetics, hygiene/personal care) are cruelty-free, some do carry products that contain animal-derived ingredients like honey, beeswax, milk, etc. (which is why it’s always important to read labels). All the 100% vegan and cruelty-free companies are noted as such (v). If I have left any cruelty-free companies off this list, please drop me a line (firstname.lastname@example.org).