Kat Von D Beauty Will Soon Be Completely Vegan

July 18, 2016By 1 Comment

Laika cover

Laika, one of my faaavorite vegan lifestyle magazines recently interviewed Kat Von D (highly revered tattoo goddess and vegan beauty queen) for their latest issue (on newsstands now), and in the article, Kat announced that she plans on reformulating her entire makeup collection to be 100% vegan. Btw, her line is currently cruelty-free with lots of vegan-friendly options.

“When I launched [the line] I was not sober; I was not vegan yet. So I had no idea about ingredients in formulation,” Von D said. “[So now,] we have been reformulating anything that had carmine in the past, and if we can’t reformulate them, we just throw them out. I can live without a purple eye shadow—it’s fine,” she said. Von D also turned down a deal to have her line mass-produced in China, due to the country’s laws that would have required animal testing.

Stay tuned to find out when the all-vegan formulas will be hitting shelves (specific date not set). So pumped!

p.s. Check out page 9 of this current issue of Laika for a lil’ piece on vegan & cruelty-free beauty by yours truly! 😀 xx

About Sunny ()

Longtime vegan, hardcore compassionate beauty junkie, serious cake aficionado, and lover of all things floofy and sparkly! If there's something in particular you'd like me to review, drop me a line at Sunny@VeganBeautyReview.com. You can also find me on Facebook, Instagram, Twitter, YouTube, and Google +.

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  1. Natalie says:

    I recently read about this too somewhere and got so excited! Apparently, her cosmetics line will be sold in Debenhams; but I could be completely wrong.

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