Josie Maran Argan Matchmaker Serum Foundation Review

April 28, 2016By 2 Comments

Josie Maran Serum Foundation

Josie Maran serum foundation packaging

Wah, not the sexiest shot. #happenedinthemail

Yesterday, in my post about Josie Maran’s list of vegan products, I teased today’s review of Josie Maran’s vegan Argan Matchmaker Serum Foundation. I previously referred to it as “magical, wizardry awesomeness,” and that’s because it uses “breakthrough color match technology” which is kind of mind-blowing.

It’s a serum foundation formulated with chameleon pigments (say WHAAAAAAT!?), that goes on white (see pics below) and adjusts to match your natural skin tone as you blend it in. It’s infused with yummy, skin’ lovin’ organic argan oil, making it perfect for dry skin, but it also helps keep oily areas shine-free (like in the T-zone).

While it’s not formulated with parabens, sulfates, synthetic fragrances, phthalates, GMOs, or Triclosan, it still contains some ingredients that aren’t entirely squeaky clean. I’d love to see them lean more in an all-natural direction, but this is a good start! Take a peep for yourself…

Josie Maran serum foundation ingredients

Ingredients: Coconut Alkanes**, Aqua (Water)**, Butylene Glycol,Polymethylsilsesquioxane, Polysilicone-11, Cetyl PEG/PPG-10/1 Dimethicone, Octyldodecanol, PEG/PPG-18/18 Dimethicone, Quaternium-90 Bentonite, Coco-Caprylate/Caprate*, Polymethylsilsesquioxane/Benzimidazole/Diamond Copolymer, Soy Lecithin**, Stearyl Palmitate*, Argania Spinosa (Argan) Kernel Oil*, Parfum (Fragrance)*, Acrylates/Ammonium Methacrylate Copolymer, Magnesium Aluminum Silicate*, Propylene Carbonate, Isopropyl Myristate, Polysorbate 20, Triethyl Citrate, Phenoxyethanol, Caprylyl Glycol, Cellulose Gum, Potassium Sorbate**, Silica**, Hexylene Glycol**, Decyl Glucoside. MAY CONTAIN: Mica, Titanium Dioxide (CI 77891)**, Iron Oxides (CI 77491, CI 77492, CI 77499)**. *Certified Organic Ingredient **Natural Ingredient

Josie Maran foundation vegan

Love how it says vegan and cruelty-free right on the packaging!

Now, let’s talk coverage. This serum foundation offers light to medium coverage, especially if you layer on a second coat. I think it’s a couple notches oomphier than a tinted moisturizer, but it’s in a similar ballpark. Needless to say, it’s very natural looking and great for everyday wear. It’s easy to blend and it feels weightless on the skin, like you’re not wearing anything at all, which I love.

OK, time to witness the magic a.k.a. skin matching wazardry! Btw, this is the shade fair/light… and while it works all right with my skin tone, I’m kind of wishing I had gotten light/medium shade, but oh well.

Josie Maran vegan foundation
Josie Maran Argan MatchmakerJosie Maran serum foundation swatchJosie Maran foundation

Available shades: Fair/Light, Light/Medium, and Medium/Dark

Cost: $42

What do you guys think of Josie Maran Argan Matchmaker Serum Foundation? Is it something you’d be interested in trying? Have you already tried it? Share your thoughts with me! xo

Post contains affiliate links. Opinions are my own. 

About Sunny ()

Longtime vegan, hardcore compassionate beauty junkie, serious cake aficionado, and lover of all things floofy and sparkly! If there's something in particular you'd like me to review, drop me a line at You can also find me on Facebook, Instagram, Twitter, YouTube, and Google +.

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Comments (2)

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  1. I might have to try this product myself. I think it matched your skin tone pretty close, though the light-medium might have been an even closer match! I am impressed. I too wish the ingredients were a little more “squeaky clean”, but it’s a start in the right direction.

  2. Georgie says:

    This product looks great. I’ve been using a liquid foundation and was considering switching to a mineral powder foundation as I have acne and felt the liquid was causing more bacteria to get into my pores causing the spots. Would you recommend a powder over a liquid of you have acne?

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