Nothing bursts a happiness bubble like discovering one of your beloved cruelty-free brands has been or is about to be acquired by a power hungry, gigundo mothah corporation that doesn’t seem to give a sh*t about our furry friends. Even though it’s totally a massive bummer, it is nice to know that cruelty-free companies that do get acquired often keep their cruelty-free stance. Whether or not you choose to continue supporting these CF brands is entirely up to you. Some peeps will continue to support these brands because it sends a message to the parent company that there’s a rising demand for cruelty-free companies and products, while others will boycott the parent company and all of their subsidiaries because they feel like they’re indirectly supporting animal testing.
Examples of cruelty-free brands owned by parent companies that animal test:
- Aveda and Smashbox were acquired by Estee Lauder
- Bare Escentials was acquired by Shiseido
- Burt’s Bees was acquired by Clorox
- NYX, Essie, PureOlogy, Urban Decay, and The Body Shop were acquired by L’Oreal
- OPI was acquired by Coty
- Tarte was acquired by Kose
- Tom’s of Maine was acquired by Colgate
How do you feel about these brands? Please discuss in the comments below.
About Sunny (Sunny's Profile)Longtime vegan, hardcore compassionate beauty junkie, serious cake aficionado, and lover of all things floofy and sparkly! If there's something in particular you'd like me to review, drop me a line at Sunny@VeganBeautyReview.com. You can also find me on Facebook, Instagram, Twitter, YouTube, and Google +.
Filed in: vegan lifestyle