Cruelty-Free Drugstore Makeup with Vegan Options

February 13, 2014By 13 Comments


Calling all thrifty vegan beauty bunnies (myself included), there’s no need to break the bank when it comes to lookin’ HAWT! Sure, there are lots of swanky, high-end vegan cosmetics in places like health food stores and online boutiques that cost a pretty penny, but there are also SO many affordable cruelty-free gems that can be found at your local Walgreens, Walmart, and Target.

Here are some cruelty-free and vegan-friendly beauty brands to keep an eye out for:

  • e.l.f.All of their the makeup is vegan (WOOT!!!), but some of their makeup brushes are not. I’m especially into e.l.f.’s Studio Flawless Finish Foundation – good stuff (covers pretty much everything)!
  • CIRCA – Eva Mendes’ makeup line hovers at $15 and under (diggity-dope) and will be available at Walgreens.
  • Flower Beauty – I haven’t personally tried this line, but the company is 100% cruelty-free—not entirely vegan, though (please read individual product labels).
  • Hard Candy – This brand is sold exclusively at Walmart.
  • *NYX Cosmetics – Most items are vegan. Here’s their official statement: “Most of our products are but a few do have animal derived ingredients and/or could contain gluten. It is best for the customer to view the labels of each product in-person and determine if there is any ingredient that could be derived from animals and/or contains gluten.”
  • Pacifica – SO stoked this brand is available at Target now! This company is completely vegan and cruelty-free, and they have lots of awesome, nicely-pigmented mineral makeup.
  • Physician’s Formula – Also 100% cruelty-free and mostly vegan but peep the individual labels, y’all. Their 2-in-1 Lash Boosting Felt Tip Eyeliner is bomb, yo. :)
  • Pixi – This line is cruelty-free with lots vegan options – just be sure to read ingredient labels.
  • Sonia Kashuk -This line is cruelty-free with vegan options. Available at Target
  • Wet ‘n’ Wild – This line is cruelty-free with mostly vegan options, but some products contain carmine (labels ←read those suckers!). 😉 They also list there vegan options here.
  • Milani – This bunny friendly beauty line has a TON of vegan options. You can peep them all here.

Please let me know if I’ve missed any animal-friendly beauty brands. xoxo

*Since this post was published, NYX was acquired by L’Oreal. Although NYX maintains their cruelty-free status, their parent company does indeed animal test.

About Sunny ()

Longtime vegan, hardcore compassionate beauty junkie, serious cake aficionado, and lover of all things floofy and sparkly! If there's something in particular you'd like me to review, drop me a line at You can also find me on Facebook, Instagram, Twitter, YouTube, and Google +.

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Comments (13)

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  1. Erica says:

    Milani is listed on the leaping bunny website

  2. Chloe says:

    NYX was bought by L’Oreal…

  3. Meredith says:

    Not all E.L.F. makeup is vegan. You have to check out each specific item you are interest in to be sure.

  4. Trang says:

    milani should not be on this list

  5. Jennifer says:

    L.A. Colors is a cruelty free brand. Not sure if they are entirely vegan, but some of the products are.

  6. Mac says:

    I heard that Urban Decay is cruelty free as well? You should put it up here too!

  7. Nicole says:

    I wish NYX offered more lip products that didn’t contain beeswax D:

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