Cruelty-Free Beauty at Target!

October 3, 2013By 23 Comments

Target vegan beauty products

The times, they are a changin’… and they be lookin’ FOIN! Target’s natural beauty section has seriously flourished in the past couple years—thank Godzilla, because I don’t want to exclusively shop at health food stores for all of my beloved beauty essentials. Now, Target carries cruelty-free brands like AcurePacifica (100% vegan life – looooove their roller ball perfumes and lotions), Giovanni, SW Basicsderma eSheaMoisture, Weleda, güd,* JASON, Dr. Bronner’s, Yes to Carrots, e.l.f. Cosmetics, and more! You betta believe I’m stockin’ up!

What are some of your fave cruelty-free scores from Target?

*cruelty-free company owned by a parent company that animal tests

About Sunny ()

Longtime vegan, hardcore compassionate beauty junkie, serious cake aficionado, and lover of all things floofy and sparkly! If there's something in particular you'd like me to review, drop me a line at You can also find me on Facebook, Instagram, Twitter, YouTube, and Google +.

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Comments (23)

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  1. Victoria says:

    Hi there,

    We sell to Target now online only. Our perfumes are vegan.
    We have a specific 100% Essential Oil Trio of perfumes in our Charmed Collection.
    The rest of our perfumes are a 50% Perfume Oil and 50% Essential Oil Blend.
    We believe in transparency.
    Thank you!
    Victoria-CEO and Founder of Tulip Perfume 😉

  2. Karissa says:

    I own the Shea Moisture Conditioner and love it! Another Target vegan fave of mine are the Yes To Cucumber makeup remover wipes! They’re so convenient and pretty affordable!

  3. V says:

    Has anyone tried Shea Moisture’s hair color? I am really curious and since Revlon is no longer cruelty free I am on the hunt for a new drug store hair color.

  4. Sari says:

    Isn’t that GUD brand not entirely cruelty free bc its a Burts Bees company which is owned by Clorox??

  5. Faith says:

    Nothing can be better than Pacifica lotions, so tender! They make the skin so pure…

  6. Amber says:

    I love the Pacifica line and also the Shea Moisture! Of course EcoTools brushes too! 🙂

  7. Sonia says:

    “Thank Godzilla”. you crack me up 🙂

  8. Amanda says:

    Target in Canada sucks. It is not vegan friendly. Outside of milk alternatives they carry no food for vegans! Beauty does not carry these products either.

  9. Stephanie says:

    Gud is owned by Burt’s bees. Who is owned by a company that is not cruelty free.

  10. Hanna says:

    So all of the above brands/products listed are vegan as well??

  11. Sarah S. says:

    Sunny, have you tried any of Pacifica’s makeup? I really love their eyeshadows <3

  12. Sophie says:

    I didn’t realize they had Giovanni, cool! I love how vegan friendly Target is. I can even get some groceries there!

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