The Ultimate Vegan Makeup Guide!

September 5, 2013By 34 Comments

ultimate vegan makeup guide

Animal ingredients are not only cruel but they’re NASTY! Here are just a few WTF examples:

  • Beeswax and honey (bee barf)
  • Lanolin (wool grease)
  • Squalene (shark liver oil)
  • Carmine (crushed beetles)
  • Tallow (animal fat)
  • Collagen (placenta-derived)
  • Allantoin (cow pee)
  • Elastin (from animal connective tissue)

I’m not cray for NOT wanting pee in my makeup—am I right or am I right?

Fret not, homegirls, we still have tons of vegan makeup options. Checkity-check check ’em out:

Makeup Primer: Too Faced Primed & Poreless Skin-Smoothing Face Primer, Hourglass Veil Primer, The All Natural Face Vegan Eye Shadow Primer, Emani Primer Serum, e.l.f. Studio Mineral Infused Face Primer, Firestarter Cosmetics eye primer, Mineral Fusion

Concealer: Desert Essence Blemish Touch Stick, O.C.C. concealer, Monave concealer, Emani HD Corrective Concealer, Stript concealer pencil, Zuzu Luxe concealer, Beauty without Cruelty (BWC) liquid concealer, Cnaturals mineral fondation concealer powder, The All Natural Face natural concealer, Christopher Drummond Duo Phase concealer, Gabriel Cosmetics concealer, Cover FX

BB Cream: Andalou Naturals, derma e Evenly Radient BB Crème, Pacifica Alight Multi-Mineral BB Cream, Jane Iredale Glow Time Full Coverage BB Cream, Lavera Beauty Balm, DeVita Moisture Tints Beauty Balm, Too Faced Tinted Beauty Balm

Makeup Brushes: Emani Brush Kit, Stript brushes, Monave brushes, IT Cosmetics, Furless Cosmetics, EcoTools, e.l.f. Studio brushes, O.C.C. makeup brushes, Purely Pro, Cozette, Pirouette Professional, Real Techniques, Morphe brushes, Bdellium makeup brushes, Larénim Mineral makeup brushes

Liquid Foundation: Zuzu Luxe Oil-free Liquid Foundation, Emani Hydra Wear 12-Hour Foundation, Lavera Natural Liquid Foundation, Pür 4-in-1 Liquid Foundation, Alva Fluid Foundation, Eco Bella FlowerColor Liquid Foundation, The All Natural Face liquid foundation, BWC Ultimate Natural Liquid Makeup, Arbonne Perfecting Liquid Foundation SPF 15, Cover FX

Powder Foundation: Eco Bella face powder compact, Emani pressed mineral powder, Eco Bella FlowerColor Face Powder, BWC pressed powder, The All Natural Face pressed foundation powder, Everyday Minerals powder foundation (in matte and semi-matte), e.l.f. Mineral foundation with SPF 15, Zuzu Luxe dual pressed powder and foundation, Emani natural mineral powder foundation, Cnaturals mineral foundation powder, The All Natural Face foundation powder, Monave mineral foundation, Everyday Minerals loose foundation, BWC Ultra-Fine Pressed Powder, Christopher Drummund Versatile Pressed Powder, COver FX

Finishing Powder: Stript Peek-A-Boo Mineral Veil, Cnaturals setting powder, BWC ultra-fine loose powder, The All Natural Face natural veil, Mineral Fusion, Lavera Fine Loose Mineral Powder, DIY Finishing Powder

Blush: Eco Bella FlowerColor Dust, Stript mineral blush, Everyday Minerals blush, Zuzu Luxe blush, Cnaturals blush, BWC blushes, The All Natural Face blush, e.l.f. Studio HD Blush, Everyday Minerals blush, Arbonne blush, Emani blush, Gabriel Cosmetics blush, Too Faced

Bronzer: Emani Natural Mineral Matte Dust, Eco Bella FlowerColor bronzing powder, CNaturals bronzers, The All Natural Face bronzers, e.l.f. Studio Contouring Blush and Bronzing Powder, Everyday Minerals bronzer, Too Faced Cocoa Contour

Eyeshadow: Emani duo eyeshadow, Eco Bella The Elite Collection, Stript eyeshadow, BWC dual powder eyeshadow, Emani Special FX glitter dust, CNaturals eyeshadow, Beauty without Cruelty satin eyeshadow, The All Natural Face eyeshadow, Monave, Everyday Minerals, Arbonne eye shadow, e.l.f. Studio Long-Lasting Lustrous Eye Shadow, Sugarpill Cosmetics loose eye shadow, Everyday Minerals eyeshadow, Firestarter Cosmetics eyeshadow

Eyeliner: e.l.f. Essential Liquid Eyeliner, Eco Bella soft eyeliner pencils, Stript eye pencil, Zuzu Luxe eyeliner pencil, Zuzu Luxe liquid eyeliner, CNaturals eyeliner pencil, BWC eyeliner pencil, The All Natural Face eyeliner, Arbonne Liquid Eyeliner, Gabriel Cosmetics eyeliner

Mascara: Manic Panic Collection Raven Mascara, Emani Organic Soy Infused Mineral Mascara, Arbonne It’s A Long Story Mascara, Eco Bella FlowerColor Natural Mascara, Zuzu Luxe mascara, Suncoat Natural Sugar-based Mascara, No-Miss Natural Mascara, BWC mascara, The All Natural Face Mascara, e.l.f. mascaras, LUSH Fresh Wheatgrass Mascara

Eyebrow Pencil/Shadow Urbanbrow Precision-Tip Brow Tint, Emani Duo Brow Filler, The All Natural Face brow powder, e.l.f. Studio Eyebrow Kit, e.l.f. Studio Eyebrow Lifter and Filler

Lip liner: Arbonne, Zuzu Luxe lip liner, Eco Bella lip crayons, Stript lipstick crayon, Naturals lip liner, Monave lip crayon, BWC lip Defining Pencil, e.l.f. Mineral Lip Liner

Lipstick: Arbonne, O.C.C. Lip Tar, LUSH Lips, Lippy Girl Vegocentric Organic Vegan Lipstick, Emani lipstick, Eco Bella FlowerColor lipstick (most shades), Zuzu Luxe lipstick, Aruba vegan lipstick, Cnaturals lipstick, Monave lipstick, BWC Moisturizing Lipstick, BWC Natural Infusion Lipstick, The All Natural Face Lipstick, Zosimos Botanicals Lipstick, e.l.f. mineral lipstick, Firestarter Cosmetics lipstick, Mineral Fusion, Aromi, Axiology, Too Faced

Lip Gloss: Emani Lip Gloss, Strawberry Hedgehod, Mineral Fusion, Eco Bella Good for You Lip Gloss, Kuumba Made Lip Shimmers, Green Beaver Organic Gluten-free Lip Shimmers, Emani Organic Lip Gloss, Zuzu Luxe lip gloss, Cnaturals Lip Glaze, Monave Lip Glaze, BWC lip gloss, The All Natural Face lip gloss, e.l.f. Studio Glossy Gloss, Arbonne Lip Polish, Gabriel Cosmetics lip gloss

Lip Balm: Crazy Rumors, Hurraw, The Merry Hempsters, My Lip Stuff, Eco Lips, Firestarter Cosmetics lip balm, LUSH None of Your Beeswax, DIY lip balm

This list is a work in progress. I’ll continue to update it with more vegan cosmetics as they come to mind. Feel free to add to this list in the comments below! xo

About Sunny ()

Longtime vegan, hardcore compassionate beauty junkie, serious cake aficionado, and lover of all things floofy and sparkly! If there's something in particular you'd like me to review, drop me a line at You can also find me on Facebook, Instagram, Twitter, YouTube, and Google +.

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Comments (34)

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  1. Kirsten says:

    OMG OMG YOU HAVE NO IDEA FOR HOW LONG I HAVE BEEN LOOKING FOR THIS. I struggle all the time trying to find vegan makeup and sometimes I buy it and when I get home I realize it has carmine or something!! Thank you so much for caring and taking the time to do this list, it shows you really care:)

  2. MJ Caruso says:

    I love that you have done this research but I’d like to comment on one thing. I’ve been looking for cosmetic brushes and makeup preferably made in the USA.

    I just called e.l.f to find out where their products are made and was told China. Firstly, China requires animal testing for any products sold there. Perhaps these companies are not selling there, but…really?

    By manufacturing in China, Korea, Thailand, etc., they are supporting a. animal testing and b. horrific torture and consumption of cats and dogs.

    And that goes for Urban Decay now too, as they are manufacturing in Korea and Korea’s dog and cat meat festival is, I hear, even worse than China.

    I’d love to see a site where they take all of this into consideration and we find companies that truly care about animal welfare.

    Thank you.

  3. Jessi says:

    Love the list! I’m looking for a great cruelty- free black eyeliner that is long lasting, preferably a pencil since I’m not as talented with using liquid liners (but I’m up for any suggestions). I’ve tried Arbonne’s ebony and cocoa liners and though I like them, the ebony is not as dark black as I would like. Do you have any suggestions I should try?

    Thanks in advance!

  4. Natasha says:

    Thank you for all the research and time that clearly went into this fantastic article. Have you tried out Pacifica’s new makeup line? It is excellent! The company is Portland-based, 100% vegan and has been around for a while with their beautifully scented candles, perfumes and skincare. I am a long time Urban Decay user, however, right around the time that Urban Decay sold out to L’Oréal :-( and I had to find a new makeup line… wah-lah! Pacifica launches a gorgeously pigmented line of eyeshadows which quickly expands to everything from concealer to blush to nail polish and beyond. In my opinion, most of their products actually out-perform those of Urban Decay. I can’t wait to see where this line goes from here! I would be curious to hear what you think of the line.

  5. Kim Snyder says:

    I love your list! I love Gabriel Cosmetics mascara and their skincare is to die for!
    Can you add to your list
    Overall Beauty Minerals?
    Eye Shadows
    coming soon foundation.
    Vegan and totally cruelty free.
    The idea of pee in my makeup made me crack up and freak out at the same time..

  6. Kathleen Smith says:

    You should add Dose of Colors, Pretty Zombie Cosmetics + Melt Cosmetics to the list of vegan lipsticks!

  7. Lily says:

    inika cosmetics from australia, they provide stockist on UK and USA, check their FAQs, on “What makes INIKA different to other mineral cosmetic companies?” i’m more than happy they says, they are VEGAN, CRUELTY FREE, and HALAL certified, wowowo….
    INIKA products are pure and natural, made from crushed mineral pigments and contain absolutely NO harsh chemicals, nanoparticles, fillers, talc, bismuth oxychloride (a known skin irritant and by-product of refined lead and copper), GM ingredients, parabens, preservatives or fragrances.

  8. Ashley says:

    Great list! I love Urban Decay’s Revolution lipstick too. :)

  9. Allison Jacobson says:

    I LOVE your list! Unfortunately, Tarte was just bought by Kose who tests on animals. It is killing me because I just found them recently and I LOVE their products. :-(

  10. Ellie says:

    Thank you so much for this! I’ve been looking for something like this! YAY!

  11. Tracy Lyn says:

    Just found your site through pinterest – Love your blog – thank you for all the work you put into it! Josie Maran products are cruelty free and many are vegan as well.

  12. veganish says:

    And fruit are just ovaries….

  13. Thais Lopes says:

    That´s great!!! THANK YOU!! Cheers from Brazil

  14. Ellie says:

    CoverFX also has some great all-vegan options!

  15. Reut says:

    Hi,I’m a huge fan of your blog and I was wondering if you have ever tried, or are planning to do review of, Juice Beauty. I am considering trying out some of their cosmetics, but was wondering about your opinion on it.

    • Sunny says:

      I’ve tried their skincare products and I love them. I believe I have a review or 2 on my blog. I’ll try to link them here when I’m on my computer. :)

  16. Liza says:

    great article! I literally laughed out loud in the beginning (pee in your makeup). I just love the tone of this article and haven’t really seen anyone put it that way before. and no you are not “cray” I totally get it. I have been a vegetarian since I was a teen (in my 30s now) and it has been super easy for me because I am super disgusted by eating meat. it’s amazing how we are kept in the dark about what is in our products and how ingredients list different names so we don’t know what we are actually getting without a little research. great post!

  17. Marsha says:

    Juice Beauty has a line of vegan personal care and is coming out with more makeup any day now.

  18. Mary D says:

    Eco Bella FlowerColor Cover Up has beeswax

  19. Sandy says:

    I just discovered Lip-Ink. Their website says their products are organic, kosher, vegan, cruelty-free, and paraben-free. I tried the long-lasting lipstick and I like it a lot.

  20. Leah says:

    THANK YOU!!!

  21. DawnW says:

    Thank you so much for this list! I’m going to pin it on my “Pretty Me Up” Pinterest board.Trying to keep track of vegan companies gets confusing,so this will be very useful.

    P.S.,I ordered the Sept.Vegan Presence box(as a trial) and I can’t wait to get it!

  22. kary says:

    i love this!!! so helpfull…also Arbonne is a botanical vegan and cruelty free line..amazing products!

  23. Julie says:

    Thank you so much for this list! I am so stoked to find out all Elf’s cosmetics are vegan! I’m super broke right now and spending $30 for mascara I only wear once in a blue moon is way out of my budget. Their products sound perfect for me :)

    Alima Pure’s cosmetics, with the exception of their lip colors, are vegan. Their brushes are also vegan.

    Booda Butter lip balm is vegan (and awesome).

  24. Katie says:

    I think for a lot of these it would be easier to list the company, for example ELF makes like five studio mascaras, so it would just be easier to say that all of their cosmetics are vegan (minus the dollar brushes). Too Faced also has a BB cream. Oh, and you might want to specify the loose eyeshadows from Sugarpill since only a few of the pressed ones are vegan.

    Lime Crime is a horribly unethical company with a history of lying to its customers so I would never take their word that they’re vegan or cruelty-free.

  25. Malarie says:

    HOLY MOLY. This is incredible!

  26. Katherine says:

    I would add that for every product category that has Zuzu Luxe, Gabriel makes the same thing (foundation, concealer, pressed powder, blush, eye shadow, eye liner (pencil & liquid), mascara, lip liner, lipstick & lip gloss. Both lines are made by Gabriel Cosmetics. Difference is the Gabriel line has… less glitter. haha It’s their daytime & more “mature” line (think more muted tones & no glitter in your lip gloss), great for work. Whereas Zuzu is more night time & youthful (lots of bold colors & shimmer), fun for going out. I use products from both lines for different things.

    Thanks for the comprehensive list!

  27. Amanda says:

    Firestarter Cosmetics is vegan and cruelty free.
    eye primer
    lipbalms and lipscrubs

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