Primed for Perfection with Tarte

August 30, 2011By 2 Comments

Tarte has long been recognized as an eco-friendly brand—for the most part. They sell a good number of vegan products, but it’s not their main focus. If they need to use a non-vegan ingredient, they simply label it as such instead of actually trying to find a way around using it in the first place.

However, their site is easy to navigate to and has a complete vegan section. You have to hand it to them—at least they’re not trying to deceive anyone. As a matter of fact, Tarte is incredibly open about their efforts, to the point of having PETA certify that the vegan products they advertise really are vegan.

Here are a few of their best vegan products:

Clean Slate Face Primer

The best makeup artists often use silicone as a base primer because it holds makeup better and gives a smooth finish. Though Clean Slate is all-natural, it definitely has the feel of a silicone-based primer.

Application is easy. The product is smooth and goes on easily. Simply squeeze some out, rub it on the top of your finger pads and apply directly to your face. This makes it especially great for college students who don’t have a ton of room for extra brushes lying around or an easily accessible sink to wash them out in.

Those who are used to a creamier base will be slightly surprised at the texture of Clean Slate. It has a thicker formula and is more of a gel than a liquid. Once on, however, it feels light and natural.

If you’re looking for something to get rid of shiny spots or to make your skin less oily, you’ll want to try another product. On the other hand, it’s not moisturizing either. You’ll still want to stick with your regular skin routine, because Clean Slate really won’t take care of any of your skincare needs.

Lifted Natural Eyelid Primer

Lifted eye primer isn’t nearly as good as its Clean Slate cousin. The company boasts that it will decrease fine lines around the eyes nearly 51 percent after 10 minutes. Honestly, I didn’t notice a huge difference, but I also don’t have that many lines yet so that’s not exactly a surprise.

As far as application, it has a very light liquid base. The wand it comes with is pretty useless, so plan on just removing the product from the tip and applying with your fingers. The product is a decent primer, but I did experience some creasing after about five hours. That might be long enough to get you through class, but you’ll end up re-doing your eye shadow before the night is over.

Lindsey is a freelance writer living in the Midwest who loves walking her Bichon-Poodle mix almost as much as he enjoys it. She writes on behalf of Colorado Technical University.

About Sunny ()

Longtime vegan, hardcore compassionate beauty junkie, serious cake aficionado, and lover of all things floofy and sparkly! If there's something in particular you'd like me to review, drop me a line at You can also find me on Facebook, Instagram, Twitter, YouTube, and Google +.

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Comments (2)

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  1. I love Tarte’s clean slate! I am a make-up artist and use it all the time for photoshoots, it makes skin so smoooooth and lovely 🙂

  2. Jade says:

    Hi! You are in one of Urban Vegan’s photos!

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